Maison Brise
A 1970s Lyon perfumer, relaunched for homes in Hamburg, Copenhagen and Amsterdam.
- What we made
- Rebrand
- Sector
- Home fragrance
- City
- Lyon
- Year
- 2024
The brief
A family perfume house known in France for candles and room sprays wanted to sell in Germany, Denmark and the Netherlands. Its gilded look reminded northern shoppers of a hotel lobby.
Northern buyers wanted French craft without French fuss.
Measure: research
We visited concept stores and homes in Hamburg, Copenhagen and Amsterdam. People loved the scents in blind tests, then put the box back on the shelf.
Pattern: strategy
Keep the craft, lose the gold. Maison Brise becomes the fresh air of a Lyon atelier: precise, generous, quietly confident.
ArchetypeLover, with the calm of a Sage
Fit: identity
The original serif, redrawn lighter; ultramarine instead of gold; a breeze line that runs across boxes, labels and shelf edges.
- Typeface
- Bodoni Moda
- Palette
- #2743E8
- #FFE8EF
- #F2B7C9
- #0D1A6B
Finish: toolkit
A packaging system across four product families, shelf and shop-in-shop guidelines, and product copy in four languages.
The result
Maison Brise relaunched with a shop-in-shop in Hamburg and one packaging system that now travels to every new market.