We tailor brands that live and breathe.
Interline is a European branding agency. Research, strategy and design for new brands, relaunches and retail spaces.
Brands we have tailored
All workPeople skip plant drinks that feel like medicine. They buy the ones that feel like breakfast.
Haverwolk
Riders don’t trust an app with their bike. They trust the mechanic who knows their name.
Speichenwerk
Northern buyers wanted French craft without French fuss.
Maison Brise
Chefs choose salt by where it comes from. The old pack hid the sea.
Noordzout
The best smell in Antwerp was hidden behind a wall.
Deeg
Choosing glasses is choosing a face. Nobody wants to do that under clinic lights.
Octave
From first measure to final fit
Bespoke tailoring follows five steps. So does every brand we make, from the first interview to the toolkit your team keeps.
Measure
Consumer first. Interviews, field visits and cultural context show us the people your brand has to win.
Pattern
Strategy you can build on: positioning, brand platform and archetype, drafted so the whole team can read it.
Baste
Early identity routes, loosely stitched together and tested with real people before anything is final.
Fit
We refine until everything sits right: identity system, voice, packaging and spaces.
Finish
The work that works. A toolkit, templates and guidance, so the brand keeps living after launch.
What we make
How we work with youNew brands
For founders starting from zero: name, strategy, identity and everything a launch needs.
- Naming
- Brand platform
- Identity system
- Packaging
- Launch toolkit
Rebrands and relaunches
For companies entering a new market or outgrowing their look: brand architecture, refresh and rollout.
- Brand audit
- Brand architecture
- Design refresh
- Market entry
- Rollout guidance
Retail spaces
For brands people walk into: store concept, interior graphics, wayfinding and displays.
- Store concept
- Interior graphics
- Wayfinding
- Displays
- Staff toolkit
Why we are called Interline
In tailoring, the interlining is the hidden layer between the cloth and the lining. You never see it, but it is why a jacket keeps its shape. We are that layer for a brand: research and strategy on the inside, so what people see holds up.
About the studioCloth
What people see and touch: identity, packaging, spaces.
Interlining
What gives it shape: research, strategy, archetype.
Lining
What makes it good to live with: voice, rituals and the way a team wears the brand.